http://www.skylerdob.in Skyler Dobin, Copywriter Thu, 29 Sep 2011 01:33:59 +0000 http://www.skylerdob.in en http://skylerdob.in/Resume-1 http://skylerdob.in/following/skylerdob.in/Resume-1 Thu, 29 Sep 2011 01:33:59 +0000 Skyler Dobin, Copywriter 1735901 <img src="http://payload.cargocollective.com/1/1/50154/1735901/pdf-icon1_2.png" width="360" height="360" width_o="360" height_o="360" src_o="http://payload.cargocollective.com/1/1/50154/1735901/pdf-icon1_2_o.png" data-mid="10324643" border="0" align="left"/> http://skylerdob.in/Citgo http://skylerdob.in/following/skylerdob.in/Citgo Tue, 16 Aug 2011 01:41:51 +0000 Skyler Dobin, Copywriter 1637388 Nearly all drivers still need to buy gasoline on a regular basis, yet few have brand loyalty for any one gas station. CITGO will change this by creating games for drivers to play while they fill. They can play for fun and for discounted gas. <img src="http://payload.cargocollective.com/1/1/50154/1637388/CITGObathroom_1024.jpg" width="1024" height="768" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/1/50154/1637388/CITGObathroom_o.jpg" data-mid="9481630" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/1637388/CITGOposters_1024.jpg" width="685" height="1024" width_o="685" height_o="1024" src_o="http://payload.cargocollective.com/1/1/50154/1637388/CITGOposters_o.jpg" data-mid="9481636" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/1637388/CITGOBillboardsfixed_1024.jpg" width="1024" height="674" width_o="1200" height_o="791" src_o="http://payload.cargocollective.com/1/1/50154/1637388/CITGOBillboardsfixed_o.jpg" data-mid="9482041" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/50154/1637388/CITGOSticker_1024.jpg" width="1024" height="671" width_o="1200" height_o="787" src_o="http://payload.cargocollective.com/1/1/50154/1637388/CITGOSticker_o.jpg" data-mid="9481637" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/50154/1637388/CITGOWelcomescreen_1024.jpg" width="1024" height="592" width_o="1200" height_o="694" src_o="http://payload.cargocollective.com/1/1/50154/1637388/CITGOWelcomescreen_o.jpg" data-mid="9481642" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/1637388/CITGOstoponthedime_1024.jpg" width="1024" height="768" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/1/50154/1637388/CITGOstoponthedime_o.jpg" data-mid="9481639" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/1637388/CITGOthebigfill_1024.jpg" width="1024" height="768" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/1/50154/1637388/CITGOthebigfill_o.jpg" data-mid="9481640" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/1637388/CITGOtheguessinggame_1024.jpg" width="1024" height="768" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/1/50154/1637388/CITGOtheguessinggame_o.jpg" data-mid="9481641" border="0" align="left"/> The smartphone game: <img src="http://payload.cargocollective.com/1/1/50154/1637388/CITGOgame_1024.jpg" width="1024" height="768" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/1/50154/1637388/CITGOgame_o.jpg" data-mid="9481632" border="0" align="left"/> http://skylerdob.in/Oliver-Peoples http://skylerdob.in/following/skylerdob.in/Oliver-Peoples Wed, 10 Aug 2011 20:23:34 +0000 Skyler Dobin, Copywriter 1614837 Oliver Peoples shapes the vision of the people who shape culture. We'll show life through these icons' eyes in a little segment entitled Framed Vision. Enjoy. (The folks at OP have asked that I clarify this is student work and in no way endorsed by the brand. They didn't ask me to mention how much they dig this campaign so I won't state whether or not the Communications Coordinator/Social Media Manager thinks it's "lovely, simple and impactful.") <img src="http://payload.cargocollective.com/1/1/50154/1614837/PharrelliPadwithHands_1024.jpg" width="900" height="1067" width_o="900" height_o="1067" src_o="http://payload.cargocollective.com/1/1/50154/1614837/PharrelliPadwithHands_o.jpg" data-mid="9141886" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/50154/1614837/LandingPageiniPadbySkylerweb_1024.jpg" width="1024" height="709" width_o="1200" height_o="831" src_o="http://payload.cargocollective.com/1/1/50154/1614837/LandingPageiniPadbySkylerweb_o.jpg" data-mid="9658413" border="0" align="left"/> Viewers are taken on a tour of the most influential places from the icons's lives. The icons can add to their respective maps at any time; as long as their journey continues, so does the tour. See the full map here. Unfortunately Google has yet to let us embed audio into our locations for real. :( Here are two more executions in other media that could drive traffic down the same path. <img src="http://payload.cargocollective.com/1/1/50154/1614837/OPPrint2web_1024.jpg" width="800" height="1037" width_o="800" height_o="1037" src_o="http://payload.cargocollective.com/1/1/50154/1614837/OPPrint2web_o.jpg" data-mid="10076083" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/1614837/banner-AD-pageweb_1024.jpg" width="1024" height="663" width_o="1024" height_o="663" src_o="http://payload.cargocollective.com/1/1/50154/1614837/banner-AD-pageweb_o.jpg" data-mid="9049887" border="0" align="left"/> Art Director: (Eric) Alexander Franklin http://skylerdob.in/Mr-Beer-Home-Brew-Kit http://skylerdob.in/following/skylerdob.in/Mr-Beer-Home-Brew-Kit Wed, 10 Aug 2011 19:54:51 +0000 Skyler Dobin, Copywriter 1614948 Making beer is a lot like making a baby. Mix the ingredients in the right environment, wait around for a while and voilà– it's time to celebrate. <img src="http://payload.cargocollective.com/1/1/50154/1614948/MrBeerPrint1.jpg" width="541" height="700" width_o="541" height_o="700" src_o="http://payload.cargocollective.com/1/1/50154/1614948/MrBeerPrint1_o.jpg" data-mid="9312031" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/1614948/MrBeerPrint2.jpg" width="541" height="700" width_o="541" height_o="700" src_o="http://payload.cargocollective.com/1/1/50154/1614948/MrBeerPrint2_o.jpg" data-mid="9312033" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/1614948/MrbeerPrint3_1024.jpg" width="1024" height="662" width_o="1082" height_o="700" src_o="http://payload.cargocollective.com/1/1/50154/1614948/MrbeerPrint3_o.jpg" data-mid="9312034" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/50154/1614948/Mr.beerOOH_1024.jpg" width="1024" height="662" width_o="1199" height_o="776" src_o="http://payload.cargocollective.com/1/1/50154/1614948/Mr.beerOOH_o.jpg" data-mid="9446094" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/50154/1614948/Mr.beerDigi_1024.jpg" width="1024" height="662" width_o="1199" height_o="776" src_o="http://payload.cargocollective.com/1/1/50154/1614948/Mr.beerDigi_o.jpg" data-mid="9446093" border="0" align="left"/> Art Director: Lee May Photographer: Allison Davis http://skylerdob.in/Miscellaneous-Projects http://skylerdob.in/following/skylerdob.in/Miscellaneous-Projects Mon, 14 Mar 2011 03:32:03 +0000 Skyler Dobin, Copywriter 897996 Here's an idea that got Inceptioned into my brain and developed into a great gag gift. One day it will be real and live on the shelves of Spencer's Gifts. Until then, it lives here. Wink, click sound. <img src="http://payload.cargocollective.com/1/1/50154/897996/FGHHcover1.jpg" width="600" height="357" width_o="600" height_o="357" src_o="http://payload.cargocollective.com/1/1/50154/897996/FGHHcover1_o.jpg" data-mid="10082479" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/897996/FGHH1_1024.jpg" width="1024" height="791" width_o="1200" height_o="927" src_o="http://payload.cargocollective.com/1/1/50154/897996/FGHH1_o.jpg" data-mid="10082636" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/897996/FGHH2_1024.jpg" width="1024" height="791" width_o="1200" height_o="927" src_o="http://payload.cargocollective.com/1/1/50154/897996/FGHH2_o.jpg" data-mid="10082638" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/897996/FGHH3_1024.jpg" width="1024" height="791" width_o="1200" height_o="927" src_o="http://payload.cargocollective.com/1/1/50154/897996/FGHH3_o.jpg" data-mid="10082640" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/897996/FGHH4_1024.jpg" width="1024" height="791" width_o="1200" height_o="927" src_o="http://payload.cargocollective.com/1/1/50154/897996/FGHH4_o.jpg" data-mid="10082645" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/897996/FGHH5_1024.jpg" width="1024" height="791" width_o="1200" height_o="927" src_o="http://payload.cargocollective.com/1/1/50154/897996/FGHH5_o.jpg" data-mid="10082648" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/897996/FGHH6_1024.jpg" width="1024" height="791" width_o="1200" height_o="927" src_o="http://payload.cargocollective.com/1/1/50154/897996/FGHH6_o.jpg" data-mid="10082651" border="0" align="left"/> This is the kind of language that will grace the pages of its instruction manual. <img src="http://payload.cargocollective.com/1/1/50154/897996/FGHHHeadlinesCover.jpg" width="600" height="356" width_o="600" height_o="356" src_o="http://payload.cargocollective.com/1/1/50154/897996/FGHHHeadlinesCover_o.jpg" data-mid="10082831" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/897996/FGHHheadlines-4_1024.jpg" width="1024" height="478" width_o="1200" height_o="561" src_o="http://payload.cargocollective.com/1/1/50154/897996/FGHHheadlines-4_o.jpg" data-mid="10082658" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/897996/FGHHheadlines-6_1024.jpg" width="1024" height="478" width_o="1200" height_o="561" src_o="http://payload.cargocollective.com/1/1/50154/897996/FGHHheadlines-6_o.jpg" data-mid="10082661" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/897996/FGHHheadlines-8_1024.jpg" width="1024" height="478" width_o="1200" height_o="561" src_o="http://payload.cargocollective.com/1/1/50154/897996/FGHHheadlines-8_o.jpg" data-mid="10082663" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/897996/FGHHheadlines-9_1024.jpg" width="1024" height="478" width_o="1200" height_o="561" src_o="http://payload.cargocollective.com/1/1/50154/897996/FGHHheadlines-9_o.jpg" data-mid="10082664" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/897996/FGHHheadlines-10_1024.jpg" width="1024" height="478" width_o="1200" height_o="561" src_o="http://payload.cargocollective.com/1/1/50154/897996/FGHHheadlines-10_o.jpg" data-mid="10082666" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/897996/FGHHheadlines-12_1024.jpg" width="1024" height="478" width_o="1200" height_o="561" src_o="http://payload.cargocollective.com/1/1/50154/897996/FGHHheadlines-12_o.jpg" data-mid="10082668" border="0" align="left"/> The Creative Circus didn't have its own Wikipedia page so I teamed up with my buddy, Chip, and we made it. <img src="http://payload.cargocollective.com/1/1/50154/897996/Circuspediacover1.jpg" width="600" height="356" width_o="600" height_o="356" src_o="http://payload.cargocollective.com/1/1/50154/897996/Circuspediacover1_o.jpg" data-mid="10082595" border="0" align="left"/> I continuously try to prove to my art directors that I do more than just "write some words" by taking pictures. So far, none of them give a crap.<img src="http://payload.cargocollective.com/1/1/50154/897996/photographycover1.jpg" width="600" height="357" width_o="600" height_o="357" src_o="http://payload.cargocollective.com/1/1/50154/897996/photographycover1_o.jpg" data-mid="10082446" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/897996/Blueberries2touchedupweb_1024.jpg" width="864" height="557" width_o="864" height_o="557" src_o="http://payload.cargocollective.com/1/1/50154/897996/Blueberries2touchedupweb_o.jpg" data-mid="6874958" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/897996/Hutherocolor2ndprintweb_1024.jpg" width="864" height="578" width_o="864" height_o="578" src_o="http://payload.cargocollective.com/1/1/50154/897996/Hutherocolor2ndprintweb_o.jpg" data-mid="6874961" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/897996/Grasshopper_Edited_1touchedupweb.jpg" width="578" height="864" width_o="578" height_o="864" src_o="http://payload.cargocollective.com/1/1/50154/897996/Grasshopper_Edited_1touchedupweb_o.jpg" data-mid="6874960" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/897996/RickTouchupresizedblackandwhiteweb_1024.jpg" width="864" height="578" width_o="864" height_o="578" src_o="http://payload.cargocollective.com/1/1/50154/897996/RickTouchupresizedblackandwhiteweb_o.jpg" data-mid="6874964" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/897996/SheepFacetake3web_1024.jpg" width="864" height="560" width_o="864" height_o="560" src_o="http://payload.cargocollective.com/1/1/50154/897996/SheepFacetake3web_o.jpg" data-mid="6874967" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/897996/SunAndWebweb_1024.jpg" width="864" height="526" width_o="864" height_o="526" src_o="http://payload.cargocollective.com/1/1/50154/897996/SunAndWebweb_o.jpg" data-mid="6874968" border="0" align="left"/> While interning at Leo Burnett NY, I worked on New York Writes Itself. This is a documentary about letterpress and our first exhibit. I took additional photography. http://skylerdob.in/City-Harvest http://skylerdob.in/following/skylerdob.in/City-Harvest Fri, 04 Mar 2011 13:12:21 +0000 Skyler Dobin, Copywriter 1130826 Since City Harvest can locate and deliver one pound of fresh food to the hungry for 23¢, we created slightly heavier plates and to go boxes for Whole Foods. The extra weight is just enough to add 23¢ to each purchase from the buffet. In CMYK Issue #51 <img src="http://payload.cargocollective.com/1/1/50154/1130826/CityHarvest1_1024.jpg" width="1024" height="711" width_o="1152" height_o="800" src_o="http://payload.cargocollective.com/1/1/50154/1130826/CityHarvest1_o.jpg" data-mid="9312691" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/1130826/CityHarvest2_1024.jpg" width="1024" height="711" width_o="1152" height_o="800" src_o="http://payload.cargocollective.com/1/1/50154/1130826/CityHarvest2_o.jpg" data-mid="9312693" border="0" align="left"/> Art Director: Brian Marcus http://skylerdob.in/USPS http://skylerdob.in/following/skylerdob.in/USPS Fri, 24 Sep 2010 05:52:25 +0000 Skyler Dobin, Copywriter 638848 A hand-written letter is as personal as you can get when you can't actually be there. In an effort to help the USPS, we've sent our campaign to the powers that be. Read more about that here. Print: <img src="http://payload.cargocollective.com/1/1/50154/638848/USPSPrintad1web.jpg" width="618" height="800" width_o="618" height_o="800" src_o="http://payload.cargocollective.com/1/1/50154/638848/USPSPrintad1web_o.jpg" data-mid="10053610" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/638848/USPSPrintad2web.jpg" width="618" height="800" width_o="618" height_o="800" src_o="http://payload.cargocollective.com/1/1/50154/638848/USPSPrintad2web_o.jpg" data-mid="10053611" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/638848/USPSPrintad3web.jpg" width="618" height="800" width_o="618" height_o="800" src_o="http://payload.cargocollective.com/1/1/50154/638848/USPSPrintad3web_o.jpg" data-mid="10053612" border="0" align="left"/> Billboards: <img src="http://payload.cargocollective.com/1/1/50154/638848/USPSbillboard44centsweb_1024.jpg" width="792" height="612" width_o="792" height_o="612" src_o="http://payload.cargocollective.com/1/1/50154/638848/USPSbillboard44centsweb_o.jpg" data-mid="10053739" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/638848/USPSbillboardLoveweb_1024.jpg" width="792" height="612" width_o="792" height_o="612" src_o="http://payload.cargocollective.com/1/1/50154/638848/USPSbillboardLoveweb_o.jpg" data-mid="10053741" border="0" align="left"/> Facebook Postage Now a stamp can be just as personal as the letter it accompanies. Facebook makes it easy to create one with the photos we all post. <img src="http://payload.cargocollective.com/1/1/50154/638848/USPSFB1_1024.jpg" width="1024" height="1146" width_o="1200" height_o="1343" src_o="http://payload.cargocollective.com/1/1/50154/638848/USPSFB1_o.jpg" data-mid="10053364" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/638848/USPSFB2_1024.jpg" width="1024" height="1023" width_o="1200" height_o="1199" src_o="http://payload.cargocollective.com/1/1/50154/638848/USPSFB2_o.jpg" data-mid="10053366" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/638848/USPSFB3_1024.jpg" width="1024" height="1119" width_o="1200" height_o="1312" src_o="http://payload.cargocollective.com/1/1/50154/638848/USPSFB3_o.jpg" data-mid="10053367" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/638848/USPSFB4_1024.jpg" width="1024" height="896" width_o="1200" height_o="1050" src_o="http://payload.cargocollective.com/1/1/50154/638848/USPSFB4_o.jpg" data-mid="10053369" border="0" align="left"/> We sent our work to the powers that be in order to help save the USPS. That effort can be seen here. <img src="http://payload.cargocollective.com/1/1/50154/638848/Savethestampscreenshot_1024.jpg" width="1024" height="632" width_o="1024" height_o="632" src_o="http://payload.cargocollective.com/1/1/50154/638848/Savethestampscreenshot_o.jpg" data-mid="12557783" border="0" align="left"/> Atlanta Addy 2011, Bronze Art Director: Jennifer Fisher Photographer: Rick Jacques http://skylerdob.in/CAT-Footwear http://skylerdob.in/following/skylerdob.in/CAT-Footwear Fri, 17 Sep 2010 15:56:10 +0000 Skyler Dobin, Copywriter 641227 Construction workers aren't like their white-collared counterparts and they're alright with that. In fact, they'd probably yell an obscenity if you ever got the two confused. <img src="http://payload.cargocollective.com/1/1/50154/641227/Cat1_1024.jpg" width="1024" height="663" width_o="1024" height_o="663" src_o="http://payload.cargocollective.com/1/1/50154/641227/Cat1_o.jpg" data-mid="5280530" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/641227/CAT2_1024.jpg" width="1024" height="663" width_o="1024" height_o="663" src_o="http://payload.cargocollective.com/1/1/50154/641227/CAT2_o.jpg" data-mid="5280531" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/50154/641227/CAT3_1024.jpg" width="1024" height="663" width_o="1024" height_o="663" src_o="http://payload.cargocollective.com/1/1/50154/641227/CAT3_o.jpg" data-mid="5280533" border="0" align="left"/> Atlanta Addy 2012, Bronze Art Director: Brian Marcus